With social pressure mounting and the evidence of dire need for improvement irrefutable, it’s no wonder that so many companies and brands are targeting 2020 — right around the corner — as a year for major environmental change.
As WAP Sustainability Consulting co-founder William Paddock wrote on the Sustainable Brands blog, “For the sustainability community, 2020 is a particularly important date: 2020 Sustainability Goals have become highly fashionable.”