Latest Press

WAP Sustainability Acquires Atmos AI, Expanding its ESG Reporting Capabilities

We’re excited to announce the acquisition of Atmos AI, a pioneering ESG reporting platform. This acquisition is a significant milestone in WAP Sustainability’s mission to provide comprehensive, user-friendly ESG and sustainability solutions to businesses of all sizes.

"At WAP Sustainability, we are committed to empowering organizations to achieve their sustainability goals through innovative and effective ESG strategies. The integration of Atmos AI's technology into our core ESG services will revolutionize how our customers approach ESG reporting, making it as straightforward as using a platform like TurboTax."
William Paddock
CEO of WAP Sustainability

This acquisition marks the third acquisition in as many years for WAP Sustainability, which has previously purchased Coldstream Consulting & TriSight Engineering to expand its Life Cycle Assessment (LCA) services.

Atmos AI has been at the forefront of ESG reporting technology, offering an intuitive platform that simplifies the complex process of ESG data collection, analysis, and reporting. With this acquisition, WAP Sustainability will enhance its portfolio of services, providing clients with a comprehensive suite of tools for ESG and sustainability reporting needs.

"This collaboration is a significant opportunity for us to expand the reach of our product to thousands of companies on their ESG reporting journey," said Max Mona, Founder of Atmos AI, "the unique combination of expert-level service from WAP Sustainability combined with our platform's user-friendly interface and advanced AI capabilities, will make ESG reporting accessible to more companies than ever before."
Max Mona
Founder of Atmos AI


The acquisition of Atmos AI by WAP Sustainability not only expands our toolkit but also deepens our commitment to making sustainability approachable for all companies. Jonathan Ursillo, Sustainability Manager and WAP’s lead product specialist highlights this partnership as a milestone in sustainability services.

Wade Fletcher, Founding Engineer and CTO of Atmos AI, also emphasizes the acquisition’s potential to significantly advance ESG reporting technology and practices. Combining WAP Sustainability’s expert guidance with our self-service, AI-powered technology enables a new hybrid paradigm that will accelerate the evolution of ESG reporting.

The acquisition comes at a time when ESG reporting is becoming increasingly important for businesses worldwide. With growing awareness of environmental and social issues, companies are under more pressure to disclose their ESG and sustainability performance transparently. The collaboration between WAP Sustainability and Atmos AI is set to meet these growing demands, providing a streamlined, efficient solution for ESG reporting.


About Atmos AI

Atmos AI streamlines the Carbon Accounting, GHG Emissions, and Environmental, Social, and Governance (ESG) reporting processes for companies of all shapes and sizes. Their innovative DIY platform has transformed the way middle-market companies manage and report their ESG data, making the process more efficient and accessible. Atmos AI raised a Seed Round of $1.7m in early 2022 from GoAhead Ventures, New Climate Ventures, 701 Fund, and WAP Sustainability.


Latest Press

WAP’s William Paddock joins Longview Strategies to Discuss ESG Reporting

WAP Co-Founder William Paddock chats with Evan Zall from Longview Strategies to unpack what the sustainability landscape looks like and where it’s heading. From the evolution of ESG reporting to identifying the ‘green consumer’ to exploring SBTi (Science Based Targets initiative)– they cover where we are in corporate sustainability and how companies can (and should) prepare for the future.

“Organizations just kind of have to prepare themselves that E, S, and G, just like tax, just like accounting, just like legal, is going to have fragmentation and splintering in it…that’s going to be new real life.” 
Watch the full interview below:
Latest Press

WAP’s Josh Jacobs talks all things EPD with Lance Amato

Originally posted on Learnings w/Lance’s Youtube Channel.

This week we brought along Josh Jacobs with WAP Sustainability to talk all things EPD. It was an awesome conversation, so we broke the subject matter into two parts. This week focuses on “What do you need to know when thinking EPD’s, while next week is all about the technical details of the form”.  I would go take a look if you have any interest in this subject!

What the video below!

Latest Press

Green construction boost as new service provides transparent environmental data on concrete products.


    • Major step forward for sustainability reporting and green construction

    • Production of Environmental Product Declarations on-demand allows concrete producers to show the environmental impact of their products

    • Governments and authorities are mandating use of EPDs for green construction, for example with introduction of the Inflation Reduction Act in the USA.

The Global Cement and Concrete Association (GCCA) and consultants WAP Sustainability have taken a major step towards greener construction for the industry, with the launch of on-demand Environmental Product Declarations (EPDs) for concrete producers in North America. The new EPD on-demand service will enable concrete producers to quickly, accurately and cost effectively produce verified EPDs of their products.

EPDs are becoming a key part of sustainable construction. They allow producers to show the environmental impact of their products across a number of metrics, including global warming potential, often referred to as a carbon footprint. Various US state and local governments have emerging Buy Clean initiatives, which require transparency around embodied emissions and rely on EPDs. Increasingly designers are also requiring EPDs to assess their designs and support their decarbonisation efforts.


Andrew Minson, Concrete and Sustainable Construction Director said: “The cement and concrete sector is playing a key part in sustainable construction, but this requires transparent, objective and accessible data on the environmental impact of our products. Our collaboration with WAP will allow concrete producers to quickly and cost effectively produce EPDs that can demonstrate the contribution of their products to a sustainable world of tomorrow.”

James Salazar, EPD Director for WAP said: “WAP’s partnership with the GCCA leverages the GCCA’s industry-leading computation engine with WAP’s easy-to-use software and full-service support. As requirements for EPDs grow, we’re excited to offer credible and low-cost solutions through close partnerships with industry leaders like the GCCA.”


Under this partnership, the GCCA EPD calculation engine is integrated into WAP’s EPD On-Demand system (known as Theta EPDTM) to make it cheaper and quicker for North American concrete producers to provide EPDs. The GCCA calculation engine has been independently verified and complies with relevant EPD standards and concrete PCRs. The collaboration with WAP provides a streamlined solution for EPD preparation, documentation and verification to help producers scale EPD production. GCCA and WAP are working to expand their coverage across the world with a focus on Europe.

To find out more information or register for the service please follow this link:

About the GCCA: The GCCA and its members account for 80% of global cement production capacity outside of China, as well as some key Chinese manufacturers. Member companies have committed to reducing and ultimately eliminating CO2 emissions in concrete (which currently account for around 7% globally), through implementation of the GCCA’s Concrete Future 2050 Net Zero Roadmap – the first heavy industry to set out such a detailed plan. The GCCA aims to foster innovation throughout the construction value chain in collaboration with industry associations as well as architects, engineers, and innovators.


Latest Press

WAP Sustainability announces the acquisition of Coldstream Consulting

WAP Sustainability, a leading U.S. provider of life cycle assessment (LCAs) and environmental product declarations (EPDs), has announced that it has acquired Coldstream Consulting out of Revelstoke, British Columbia. 

● This is WAP Sustainability’s second LCA acquisition of 2022. The company previously announced its purchase of Trisight Engineering in September.  
● The acquisition of Coldstream Consulting provides WAP Sustainability a Canadian presence through Coldstream’s long-standing relationship with the Athena Sustainable Materials Institute.
● With Coldstream’s industry experience in Concrete, Wood, and other building products, WAP is poised to help companies comply with new GSA & Federal Buy Clean Initiative EPD Requirements, specifically steel, concrete, asphalt, and glass producers. 
● The additions of Trisight Engineering and Coldstream provide WAP with industry-leading experience in developing and deploying EPD Automation and Software Tools. 

WAP Sustainability, founded in 2008, is a global consultancy with a proven history of providing operational and product sustainability services for brands, manufacturers, and producers. Recognized as #2067 on the 2022 Inc. 5000 List, WAP Sustainability has quickly become one of the world’s leading life cycle assessment (LCA) services firms, with an industry-leading market share in the development of Environmental Product Declarations (EPDs). 

“Culturally, we found so much in common. WAP and Coldstream have always been committed to overservicing our clients while making sustainability accessible, understandable, and actionable”, says Brad McAllister, Co-Founder and Director of Operations for WAP Sustainability. “We’ve known and worked with James for nearly a decade, and we knew his firm would make us a stronger force as we continue to pursue growth in this important sector.”

“We knew WAP was the right partner from the minute we started this conversation,” said James Salazar, Founder of Coldstream Consulting. “Working together under one roof to solve LCA and EPD challenges in the market is something we knew we would be more successful working on together rather than independently.”

At COP 26 in Glasgow, WAP announced the launch of the “Sector Supplement for Measuring and Accounting for Embodied Emissions in the Built Environment” with the World Resource Institute (WRI) and GHG Protocol. This method empowers an organization to measure and account for the embodied emissions associated with the wood, concrete, steel, glass, and flooring used in building buildings. In September, the White House announced its Federal Buy Clean Initiative, which expands on the WRI Sector Supplement by requiring and incentivizing purchases of products with Environmental Product Declarations, which are a core feature of the WRI Sector Supplement. 

“Partnering with Coldstream helps WAP meet the growing demand for LCAs and EPDs as a result of the market’s goal to decarbonize building and infrastructure materials,” said William Paddock, WAP Co-Founder and Managing Director. “Many companies we work with need LCA and EPD expertise to meet market demands and regulatory requirements for EPDs, and WAP is here to help. We’ve long found ourselves aligned with Coldstream, and the timing made sense to come together and strengthen our offerings for a growing market”.

About Coldstream Consulting
Founded in 2011, Coldstream Consulting offers metric-based approaches to personal and corporate environmental sustainability. Its mission is to provide our clients with solutions that are rooted in the best available science. We have in-depth experience developing and working with LCA databases, tools, and standards. We also understand that taking a science-based approach to sustainability means that effective communication of complex issues is critical.